The challenge
M&S wanted its Greek flagship to carry the same campaign energy as its London stores — but printed banners couldn't keep pace with weekly campaign changes, and the prime wall above the service counter sat underused. The store needed a display solution that could switch content instantly and run reliably without dedicated on-site staff.
Our approach
We designed and installed a multi-panel LED video wall above the central service area, sized to the sightlines of the main aisle. Content is orchestrated through Product.me — campaigns are scheduled centrally, swapped in minutes, and monitored remotely, with our team handling maintenance. The same platform reports playback and uptime, so marketing knows exactly what ran and when.
Project facts
The LED video wall above the central service area
The outcome
to change a campaign — from days with print
scheduling & monitoring via Product.me
screen uptime with managed support
Campaigns now change at the speed marketing moves — the wall has become the most valuable media space in the store.
Retail marketing — M&S Greece (illustrative)