The challenge
Beauty Line wanted to keep its in-store marketing timely and consistent across locations while creating more engaging customer experiences. The retailer also needed a practical way to modernize shelf pricing as its digital strategy developed.
Our approach
The collaboration began in 2018 with Product.me managing content across 10–20 screens per store. Interactive gamification screens extended the customer experience. Glove Retail then supported the adoption of Solum electronic shelf labels, from consulting and solution design through installation and staff training, bringing digital communication and shelf pricing into the retailer’s wider modernization programme.
Project facts
Client-supplied photographs of digital signage, electronic shelf labels and an interactive display at Beauty Line in Cyprus.
The outcome
screens per store
in-store customer experiences
Solum electronic shelf labels