Editorial cover derived from supplied project imagery: Prețuri Pentru Tine

Case studiesPrețuri Pentru Tine

Visitor counting across Romania and Moldova

ApparelRomania & Republic of MoldovaSmart Retail Operation

Project context

Prețuri Pentru Tine is a Romanian retailer of clothing, footwear and family products operating in Romania and the Republic of Moldova. Understanding footfall across the network supports store evaluation and operational decisions.

The challenge

The retailer needed consistent visitor data from many locations without complicated procedures for store staff, with central reporting for analysis over time.

Our approach

Glove Retail supplied a SensMax wireless visitor-counting solution for the entire network in both countries. Infrared sensors detect people passing monitored access points without video cameras or individual identification. Battery operation reduces cabling at the measurement point.

Implementation and benefits

Sensors automatically count passages and transmit data through a dedicated wireless infrastructure and gateway to the reporting platform. Configured reports support hourly, daily, weekly and monthly analysis.

Centralised statistics make it possible to compare periods and stores, support commercial evaluation and planning, reduce manual counting and collect anonymous data without recording images or identifying visitors.

Project facts

ClientPrețuri Pentru Tine
IndustryApparel
MarketRomania & Republic of Moldova
ScaleEntire store network in two countries
SolutionsSmart Retail Operation

The outcome

2 countries

Romania and the Republic of Moldova

Wireless

battery-powered SensMax infrared sensors

Anonymous

counting without video or identification