The challenge
In-store commercial messaging needs to be simple, fast and efficient. Vodafone Romania wanted a modern digital content distribution platform that could take over its previous distribution network and support future expansion.
Content management also needed to be easy, intuitive and handled internally. The implementation covers Vodafone’s company-owned, partner and franchise stores, with Glove Retail as the technology partner.
The solution: Product.me — Digital Signage
Product.me provided a flexible platform adapted to Vodafone Romania’s requirements.
- Reusing players: existing players were reprogrammed and integrated into the new platform, enabling substantial savings during the initial implementation.
- Working with existing screens: Product.me accommodated the screens present at launch, regardless of model or age, including existing LED walls, using its own Product.me player.
- Direct LG webOS integration: where the technology allowed, screens were integrated directly, significantly reducing the required budget.
- Moving management in-house: Glove Retail and Product.me helped the client create and manage content, supporting a smooth transition to fully internal control of content changes and distribution.
- Synchronised playback across platforms: videos play in sync within the store, strengthening the impact of the message on the audience.
Benefits
- Instant updates: in-store messages can change immediately to launch communication campaigns.
- Direct management: a simple, intuitive interface lets the client schedule and operate video content without intermediary delays.
- Cost control: rapid adaptation to new screen models, with dedicated software for webOS, Tizen, Android and other platforms, supports cost management.
Project facts
ClientVodafone Romania
IndustryTelecommunications
MarketRomania
ScaleCompany-owned, partner and franchise stores
SolutionsDigital Signage & Displays · Product.me
Client-supplied photograph of the Vodafone Băneasa store, with digital displays visible at the entrance.
The outcome
Reuse
existing players reprogrammed and integrated
In sync
synchronised in-store video playback
In-house
content managed entirely by the client